Kati posted photos of herself in four provinces -- Tak, Trat, Satun and Ubon Ratchathani -- on the same day. Meanwhile, Wunni appeared in an ad with short hair, and the next day, she was in a commercial with long hair.
Being able to do many things human influencers cannot, both Kati and Wunni are virtual influencers, or computer-generated fictional characters who look similar to humans. With fewer limitations in presenting products and campaigns, many international virtual influencers have been created and have become popular, such as Miquela (from the US with 3 million followers), Imma (from Japan with over 400,000 followers) and Rozy (from South Korean with 130,000 followers). These virtual humans share their lifestyles on social platforms and earn income from advertisements. After seeing the growth of the international virtual influencer market, a few companies in Thailand began to create their own virtual influencers, including the creators of Kati and Wunni.
