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Digital Camera World
Digital Camera World
Tom May

EXPLAINED: Nothing just announced something radical that could teach apple a thing or two | Rare Historical Photos

A hand holds a very thin, dark smartphone edge-on against a starry background, featuring the yellow text "Phone (4a)" and the "NOTHING (tv)" logo.

I've lost count of how many times I've rolled my eyes at tech launch events. The stage lighting, the dramatic pauses, the breathless reveal of a product that's basically last year's model with slightly better specs. Whether it's the latest iPhone, camera, laptop or tablet, the script is always the same.

So when Nothing CEO Carl Pei announced they won't be releasing a flagship phone in 2026, I perked up. "We're not just going to churn out a new flagship every year for the sake of it," he said. "We want every upgrade to feel significant." Imagine that. A tech company admitting they don't have anything genuinely new to say this year, so they're not saying it.

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