While many tech fans are swooning over Apple's upcoming event on 4 March, rival brand Nothing has attempted to hijack the hype with its own exciting launch. The cheeky ad appropriation quite literally has Nothing written all over it, reinforcing the brand's role as tech's evolving counter culture pioneer.
While Nothing fans seemed suitably amused by the playful stunt, some criticised the announcement for 'stealing' Apple's thunder. As the leading force behind some of the tech world's best adverts, competing with Apple seems futile, a fact that Nothing's new ad unapologetically embraces. If you can't beat 'em, hijack 'em.
