Tech brand Nothing has (seemingly) revealed a new logo, much to the dismay of fans. Unveiling a stripped-back wordmark, the design follows the recent minimalist logo design trend that has proved controversial for brands like Cracker Barrel and Jaguar.
The best logos are often simple, but there's a fine balance to be struck between tasteful minimalism and cut-and-paste corporate design. Whether Nothing's unexpected logo tease is real, fan reactions prove that many are fed up with the basic design outbreak.
