It's business as usual for the Morphe store in the Victoria Centre despite its parent company Forma Brands filing for Voluntary Chapter 11 proceedings - or as it is also known, bankruptcy protection in the US. Morphe opened its large ground-floor shop in Nottingham back in 2019.
US shoppers and staff were shocked when it was announced that Morphe would close all 18 of its stores across America to focus on selling online instead. It is understood that there are no plans to close the UK branches as Morphe tweeted it will be keeping some select retailers and stores outside of the US open.
The Nottingham branch was open for business as of Friday, January 13. The Nottingham branch appears to be the only standalone store while the other four are in Boots across Ireland and England.