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AAP
AAP
Business
Alex Mitchell

SHOCKING: Nrl powerhouse pips afl goliath as most valuable club | Mind Blowing Facts

An NRL club has been ranked Australia's most valuable football brand, edging out an AFL heavyweight. (Mark Evans/AAP PHOTOS)

Perennial NRL performer Penrith has cashed in on its recent four-peat, claiming the crown of Australia's most valuable sporting brand according to one survey.

Valuation consultancy Brand Finance found the Panthers rose 19 per cent in value year-on-year to $129 million, slightly higher than AFL leader Collingwood at $127 million.

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