Nvidia and Adobe have both joined the generative A.I. party, with platforms that target the enterprise (Nvidia’s Picasso, a cloud service for developing and deploying generative A.I. applications) and creators (Adobe’s Firefly family of models, which will be incorporated across apps like Photoshop and Premiere). The companies will work together on this—they’ll codevelop new generative A.I. models, and Firefly is partially hosted on Picasso—and have accordingly come up with a joint approach to the thorny issue of copyright.
One of the most controversial aspects of the generative A.I. explosion has been the training of these models on preexisting content—both the written word, which has resulted in news organizations complaining to OpenAI, and imagery, which has led Getty Images to sue Stability AI. This is a novel area of copyright law, and some argue there’s no requirement to ask a copyright holder’s permission before training a system on their work. But Adobe and Nvidia are very keen to reassure their customers that their tools are legally sound for commercial use.
