When Abby Allen started working at Pipers Farm in Devon in 2012, at the age of 24, its social-media offering was pretty well nonexistent. She immediately recognised the potential of the 50-acre family farm on the edge of Exmoor. “From the office you’d see the Devon red rubies [cattle] grazing on wildflowers, butterflies, hedgerows and, as the seasons changed, I used to think, ‘All we need to do is show people this!’” she exclaims.
“Then there’s the community and characters on the farm, and the trials and tribulations,” Allen continues. “It was a no-brainer that we would use social media as a window into what we do. I sometimes joke that I’ve got the easiest job in the world as marketing director, because all I have to do is point a camera. There’s nothing that needs to be manufactured.”
