GORE-TEX – and pretty much every other major outdoor brand – wants you to do one very simple thing: wash your waterproof jacket. Why? Because unless you're already doing it (and let’s be honest, you’re probably not), your jacket is nowhere near performing the way it should be.
Claudia Leiner, Global Strategic Marketing at GORE-TEX, put it bluntly during a recent presentation about the brand’s latest range, GORE-TEX PRO: “Most consumers think the jacket is leaking when it feels cool and clammy. But 99% of the time, it’s not leaking – it’s just that the DWR [durable water repellent] has failed.”
