Despite having only a few properties in its line-up (in Ibiza, Kos, Andalusia and, now Bodrum), the Oku hotel brand has a recognisable signature aesthetic. It’s all about minimalist Mediterranean interiors and laidback luxury in buzzy Euro-summer destinations. This makes it the perfect match for Bodrum, which has plenty of uber-glitzy hotels but not so many quietly luxurious spots.
Oku Bodrum comprises 58 rooms and suites set across a hilly stretch of the north coast of the Bodrum peninsula. It is not exactly a deserted cove but the views are magical, especially around sunset, and there’s direct sea access for crystalline swims.