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Bangkok Post
Bangkok Post
Business

BIZARRE: Old navy made clothing sizes for everyone it backfired | Mind Blowing Facts

Some consumers say they have been shopping for clothes at other chains, after being unable to find their sizes at Old Navy. Getty Images/AFP

Old Navy set out to make clothes shopping more inclusive for women of all body types. It ended up with too many extra-small and extra-large items and too few of the rest, a mismatch that frustrated customers and contributed to falling sales and a management shake-up.

The stumbles at Old Navy are a problem for its parent, Gap Inc.

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