Olympic champion Michael Johnson is spearheading efforts to revitalize track and field in the United States. Johnson, a legendary sprinter, is teaming up with Winners Alliance to launch a new track league set to debut in 2025. The aim is to create a TV-friendly product that showcases the sport's top athletes and engages both existing and new fans through innovative storytelling.
Johnson, a four-time Olympic gold medalist and former world record holder in the 200 and 400 meters, expressed his passion for the sport and his desire to provide more opportunities for fans to enjoy track and field outside of the Olympics. Winners Alliance, a global athlete licensing and sponsorship firm, is making a significant investment in the venture to help athletes commercialize their rights.
