Internet-based subcultures that bleed into the mainstream are inevitably misinterpreted or incorrectly defined. Take the whole “tradwife” trend, for instance. As my Salon colleague Amanda Marcotte describes in her recent article on this weird phenomenon, so-called tradwifes are a strain of white, Christian TikTok influencers extolling the virtues of submissive marriage while dressing like pin-up fantasies.
Central to their schtick is exhibiting happiness at the thought of pleasing their husband and bending to his will in all matters.