Get all your news in one place.
100's of premium titles.
One app.
Start reading
Marie Claire
Marie Claire
Lifestyle
Andrea Stanley

HISTORICAL FACTS: On soft ambition - The Untold Story

Women at desk imagining a more balanced life

It wasn’t that long ago that women weren’t even supposed to say the word ambition. It was a man’s word. One article, published in a national magazine in 2010, even declared ambition the new “Scarlet A,” stating that women felt ashamed to admit that they wanted power, success, and the corner office spoils that come with it. 

Obviously, it’s not that women weren’t ambitious. They just weren’t proclaiming to be. There are reasons for that, of course. According to research published in the journal Applied Psychology, women are penalized when they succeed at tasks traditionally associated with men. Where men get to be bumptious in boardrooms, ambitious women are flattened into unlikable shrills. 

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.