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Tom’s Guide
Tom’s Guide
Technology
Jeff Parsons

EXPLAINED: Oneplus is officially dead the original flagship killer brand finally decides to settle | Rare Historical Photos

A OnePlus 12 (left), OnePlus Open and OnePlus 12R.

OnePlus has confirmed what many of us already knew was coming: it will no longer operate in the United States, the United Kingdom, or Europe. Despite initial denials, the company announced today it's ceasing global operations so its sister brand, Oppo, the namesake of its parent company, can become the focus.

"This is not a decision made in a rush," Shuang Chen, head of marketing at OnePlus, told Tom's Guide. "Together with Oppo we spent a long time assessing what our users need from us in 2026.

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