OnePlus has confirmed what many of us already knew was coming: it will no longer operate in the United States, the United Kingdom, or Europe. Despite initial denials, the company announced today it's ceasing global operations so its sister brand, Oppo, the namesake of its parent company, can become the focus.
"This is not a decision made in a rush," Shuang Chen, head of marketing at OnePlus, told Tom's Guide. "Together with Oppo we spent a long time assessing what our users need from us in 2026.