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Fortune
Fortune
Alan Murray, Claire Zillman

RARE PHOTOS: Openai gpt 4 users performed worse on business problems | Vintage Vibes

(Credit: Getty Images)

Good morning.

Technology adoption in the computer era has generally started in the consumer sector and then moved—often slowly—into the enterprise, but Generative AI is different. While consumer adoption has been rapid, enterprise adoption has happened almost simultaneously. Fortune brought together a small group of CEOs on Friday, in partnership with BCG, to explore that change and identify both the opportunities and risks. Some excerpts.

“You need to embrace Gen AI now to develop the muscle. The muscle will change over time. But it's important to embrace it now. And make sure you have someone who's responsible for it, at the top of the organization—don't delegate it down. And then ensure that risk protection is embedded in your risk processes, but also your core processes, like product development, so that it really becomes a cultural element.”

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