Thailand's modern retail sector following the pandemic has transformed from big box stores with a wide variety of products and prices to next-generation stores catering to a modern lifestyle using technology to offer personalised value.
Technological disruption and the pandemic are credited as the key factors driving the changes in consumer behaviour, leading retailers to rejig their stores.
Retailers large and small made plans to launch new stores and concepts during the second half this year, after Covid-19 restrictions were eased and shopping sentiment resumed.
