There was a time when marketing aimed to be remembered. Today, it aims to be measured, and preferably in real time, with a dashboard. Somewhere between CTRs, CACs, and “hyper-personalised nudges,” brands have achieved what can only be described as a miracle: reaching everyone, everywhere… and leaving absolutely no trace.
Muneer is a Fortune-500 advisor, start-up investor and co-founder of the non-profit Medici Institute for Innovation.
