
It was a shocking announcement, in part because of the larger change and loss it represents and in part because we didn't see it coming. On Tuesday, in a tweet, DVD Netflix announced that in September of 2023, "we will send out the last red envelope." Netflix, now known primarily as a streaming service, will end its rental DVD program this fall, after 25 years and 5.2 billion DVDs sent through the mail.
How many of us had aspirational queues?