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Lifestyle

Jonathan Hobbs

UNBELIEVABLE: Pacsun goes deeper into virtual unveils updated metaverse store - The Untold Story

PacSun PAC metaverse Roblox

Clothing retailer PacSun has embraced the metaverse as a major touchpoint to reach younger demos in their teens and early 20s. Purchasers of its NFT will also receive a sneaker from PacSun's resell program, PS Reserve. (PacSun)

Clothing retailer PacSun is wrapping itself in digital.

The company participated in the ComplexLand 3.0 event, May 25-27, with a three-level virtual-reality store. It’s all part of PacSun’s ongoing metaverse and blockchain efforts, with exclusive merchandise available for early purchase by ComplexLand attendees before launching at PacSun.com and PacSun retail locations in early June.

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