Get all your news in one place.
100's of premium titles.
One app.
Start reading
Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

UNBELIEVABLE: Paramount claims 1 billion in upfront streaming commitments | History Defined

Chris McCarthy.

Paramount Global said that it sold $1 billion in commitment to buy streaming advertising in the upfront market.

Speaking on Paramount’s second-quarter earnings call Thursday, Chris McCarthy, one of the company’s three CEOs, said he was pleased with the upfront results,
“particularly in the context of the evolution of the ad market and the scale of new entrants.”

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.