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Jon Lafayette

BIZARRE: Paramount launches conduit for direct programmatic sales - What They Never Told You

Paramount Freewheel Magnite

Signage outside Paramount Global headquarters in New York.

Paramount Advertising said it launched Conduit, a programmatic product giving buyers direct access to inventory from its EyeQ digital-ad platform.

Paramount said Conduit is using FreeWheel’s platform for decisioning and connecting to Magnite, Google Ad Manager and Amazon Publisher Services as well as major supply-side platforms.

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