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Zenger
Zenger
Entertainment
Chris Katje

FORGOTTEN HISTORY: Paramount plus adds over 9 million subscribers driven by the most prominent content - Caught on Camera

President and Chief Executive Officer of Paramount Global Bob Bakish speaks at the Velocity Showcase at the MTV Europe Music Awards 2022 held on November 12, 2022, in Duesseldorf, Germany. Paramount Plus is now merging with Showtime that would increase its prices in subscriptions both with and without ads. ANDREAS RENTZ/BENZINGA

The streaming market continues to be ultra-competitive, with streaming pure-play companies, media giants and others launching and growing their own platforms. Companies are looking for an edge with the release or original shows and movies, live sports and other exclusives.

(L-R) Greg Tarzan Davis and Danny Ramirez attend a special Los Angeles Screening and Q&A of Paramount Pictures’ “Top Gun: Maverick” at Paramount Studios Sherry Lansing Theatre on December 07, 2022, in Los Angeles, California. Top Gun: Maverick was a box office hit in 2022 as it appeared in Paramount Plus. JOE SCARNICI/BENZINGA
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