Paramount Plus has had a big year. It got rid of Paramount Plus with Showtime, rebranding that offering as Paramount Plus Premium. It added "South Park" to its library, and it just recently announced a deal that brings the UFC to the streaming service starting next year. All of this is tied to the fact that Paramount Plus — and Paramount writ large — is now under new ownership, and those new owners are making changes.
New owner Skydance isn't done overhauling the streaming service, though. At a Los Angeles press event yesterday (Aug. 13), new Paramount CEO David Ellison and new Chair of Direct-to-Consumer Cindy Holland revealed at least part of their strategy for Paramount Plus going forward, which Holland will oversee in her new role (h/t Deadline).
