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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

INSANE: Paramount takes eyeq digital ad platform global | Rare Historical Photos

Paramount Global logo on a screen.

Paramount Global said it was taking EyeQ, its digital video advertising platform, global.

The move will make it easier for multinational marketers to run campaigns across the company’s footprint, which has been boosted by the international expansion of Pluto TV and the launch of the ad-supported version of Paramount Plus in Australia, Canada and other markets in 2024.

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