STAMFORD, Conn.—NBCUniversal’s presentation of the Paris Olympics Opening Ceremony on NBC and Peacock was the most-watched Opening Ceremony for a Summer Olympics since London 2012 with a Total Audience Delivery (TAD) of 28.6 million viewers, according to custom fast national data from Nielsen and Adobe Analytics. In addition, Telemundo Deportes delivered 666,000 viewers for the Opening Ceremony.
“Last night’s Opening Ceremony, one of the most ambitious and complex in Olympic history, was a spectacle for those in attendance in Paris, delivered a huge audience across our NBCU platforms, and set records for Peacock,” said NBC Sports president Rick Cordella. “Thanks to the tireless effort of our production and engineering teams, and extensive promotion, we are off to a strong start that is in line with the expectations of our NBC stations, and distribution and advertising partners. We are in great position as we look forward to the next two weeks of competition.”
