DALLAS—In a recently released analysis and survey of the video services landscape, Parks Associates is providing some alarming numbers on how quickly consumers are switching and canceling streaming services. The research shows the average annualized subscriber churn rate for streaming video services now stands at 47%.
The top driver of service cancellations is the desire to save money – 29% of Internet households say they cancel a service to save money. Finishing a show is the next most popular reason.
