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AAP
AAP
Politics
Andrew Brown

REVEALED: Parties spent 12m on online election ads | Vintage Vibes

Analysis has revealed the seat of Kooyong had the highest social media ad spend of any electorate. (AAP)

More than $12 million was spent by political parties on social media advertising in the lead up to the federal election, a new report has found.

Research from the Australia Institute found $12.5 million was spent to run almost 27,000 political ads on Facebook and Instagram in the two months leading up to the May 21 poll.

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