As Netflix begins its password-sharing crackdown in the U.S., a new survey shows that nearly half of all the service’s users currently share their password — and making sharing more difficult is likely to result in cancellations or pushing some users to its ad-supported version.
The study, conducted by SambaTV and HarrisX, found that 51% of all streaming services subscribers share their account with others. For Netflix, the percentage is slightly lower, at 49%. (Disney Plus is at 48%.)
