When you’re invited to a Payal Singhal show, it’s always two showcases. One on the ramp, with the models, and the other at the front row with celebrities and fashion editors, many of whom turn up dressed head-to-toe in Payal’s signature prints as a show of support. Some of these are gifted to influencers and editors alike, of course, but many aren’t — it is a testament to the brand Payal has built. Easy, fun, accessibly priced, and meant to be worn without strict styling rules. Her clothes have quickly, and without much advertising, become the uniform of a chosen community.
Why did a jewellery collaboration take so long then? Especially as she has previously collaborated with indie beauty brand Ranavat on packaging, on shoes with Fizzy Goblet and Paio, on fusion wear with The Label Life as well as Indya, and on a line of wallpapers with Marshalls.
