Pearson CEO Andy Bird wants to mint the company’s ebooks as NFTs to maximize its profits, in perhaps the most brazen misuse of the blockchain we’ve seen yet. Turning digital textbooks into NFTs would allow Pearson to make a profit off each resale of an ebook, Bird told reporters while announcing the company’s mid-year financial status.
“The move to digital helps diminish the secondary market, and technology like blockchain and NFTs allows us to participate in every sale of that particular item as it goes through its life,” Bird said. Tracking an ebook’s resale activity would give Pearson the chance to make a profit each time the digital book changed hands.
