In April 2022, before artificial intelligence (AI) was frequently grabbing the headlines, Peloton launched Peloton Guide, its first connected strength-training product. Drawing on the power of machine learning (a type of AI), it used a TV-mounted camera to track every rep you performed and the weight you lifted, along with detailing heart rate and calories burned. There was also a “strive score” to gauge how hard you were working.
The Guide met with mixed reviews, struggling to match the meteoric success enjoyed by Peloton’s sector-spearheading Bike. As gyms fully reopened after COVID-19 lockdowns the demand for home workout content had, it seemed, waned.
