Walkers says it is planning to make more than half its snacks low-calorie or healthy within the next three years.
The Wotsits, Quavers, Monster Munch, Pipers and Walkers Crisps manufacturer said it was stepping up its healthy options in the light of new regulations on junk food.
It plans to spend £35 million over the next three years on a programme reformulating some of its existing range and bringing new healthier products to the market.