A fragrance expert has issued a stark warning to perfume lovers about the places they should never keep their scents. In a viral TikTok video with 5.2 million views, 'Professor Perfume' Emelia said she ‘can’t take it anymore’ after seeing so many people storing fragrances in their bathrooms.
In the video Emelia points at aesthetically pleasing bathroom shelfies with perfumes and asks “do you see anything wrong with these photos? It’s come to my attention that no-one on Tiktok or Pinterest knows the proper way to store perfume.”
The rookie mistake could be costing shoppers hundreds of pounds, wasting expensive perfume and forcing them to buy more.