Popular fertility app Flo is rolling out a new “Anonymous Mode,” a privacy feature the company first promised mere hours after the overturning of Roe v. Wade. The addition is particularly notable given that Flo is currently facing a class-action lawsuit for sharing users’ health information without consent.
“Flo will never share or sell user data, and only collects data when we have a legal basis to do so and when our users have given their informed consent,” said Susanne Schumacher, Data Protection Officer at Flo, in a press release about Anonymous Mode. “Any data we do collect is fully encrypted, and this will never change.”
