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Tom’s Guide
Tom’s Guide
Technology
Amanda Caswell

DARK SECRETS: Perplexity just removed ads to protect trust here s why chatgpt should do the same | Vintage Vibes

Perplexity logo on a smartphone display.

In a rare move for Silicon Valley, the $18 billion AI search startup Perplexity has officially walked away from advertising. The company is abandoning the sponsored placements it began testing in 2024, confirming it has no plans to bring them back.

This move underscores one of the biggest questions facing AI right now: should answers be funded by ads, or by users?

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