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Bangkok Post
Bangkok Post
National

YOU WONT BELIEVE: Phuket shifts to targeting quality tourists - What They Never Told You

Phuket
Visitors take photos with contemporary artworks at the international art festival Thailand Biennale Phuket 2025, held at Saphan Hin Public Park in Phuket. (Photo courtesy of Phuket Provincial Administrative Organisation)

Phuket is looking to strengthen its standing as a high-quality destination, says Thanet Tantipiriyakit, president of the Phuket Tourist Association.

Mr Thanet said tourism accounts for 95% of Phuket's economy. From January to October, the island generated more than 442 billion baht in tourism revenue.

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