Since 2021 Swarovski has been transforming its stores around the world under a new concept, envisioned by global creative director Giovanna Battaglia Engelbert.
Each location is energised by a colour scheme. For example, the Swarovski store in Milan is ablaze in vibrant yellow, the one in Paris in delectable pink and, in Bangkok at Siam Paragon, the retail space is in cool shades of blue.
