This week, Pinterest announced a ban on false and misleading climate change information and conspiracy theories. The image-sharing platform will delete on climate conspiracies in both ads and user-generated content.
With 431 million active users, Pinterest is larger than both Twitter and Snapchat. In between Pinterest’s wedding inspiration mood boards, home decor collages, and fashion lookbooks, it hosts pockets of misinformation about topics like pollution, environmentalism, and climate change. The platform wants that to change. Previously, it had no formal policy on how to moderate content that denied the existence or the human causation of climate change. Quartz claims that Pinterest’s policy “goes further than any other major social platform.”
