For the last few years, Apple’s AI strategy has been the butt of many a joke in the tech industry. The roll-out of so-called Apple Intelligence has seemed like a farce, most notably because of delays to the long-promised improved AI Siri. But suddenly the company’s cautiousness is looking like a smart move all along.
What feels like five minutes after Apple made headlines for becoming the world’s first $1tn, the company has now been declared the world’s first $5tn company. And the brand’s AI strategy is actually being cited as a reason.