The new Nvidia RTX 4070 is a smart little graphics card, bringing the gaming performance of the venerable RTX 3080 down into a more tempting price point. It's also cooler, quieter, and more efficient, and has the latent potential of DLSS 3 with Frame Generation to give it even more of an edge.
But one of the best things about the new Ada GeForce card is that Nvidia has put the pressure on its partners to ensure there are plenty of reference-priced versions of the GPU ready at launch.
