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Will Jones

EXPLAINED: Poc launches 400 dollar limited edition titanium sunglasses | Rare Historical Photos

Titanium Elicit cycling glasses

Let's get what will for many be the talking point out of the way early; these titanium sunglasses are going to set you back £350/$400/EUR400. We can’t think of a set from a major brand that even comes close to that, even amongst the very best cycling glasses. That being said, none of them are 3D printed from titanium either, so it’s no great surprise that there’s a premium price tag.

Before we collectively baulk at the price tag, and the fact that these only have a saving of 1g - yes, a single gram - over the standard POC Elicit sunglasses, it’s worth remembering that they are a limited edition, so it’s probably best to see them as a proof of concept for now rather than something for mass production.

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