Unless you are the parent of a young adult in their twenties or late teens or happen to be one yourself, it is remarkably easy to ignore the 15 to 29 demographic entirely. We thank them when they make our lattes, intern for a summer at our company, or ring in our souvenir purchase when we’re on vacation, but then we return to the status quo and pay them little mind as we go about our days.
The problem is that the status quo is simply unsustainable for the young people who comprise almost 20 percent of Canada’s population.
