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Fortune
Fortune
Alex Wood Morton, Ryan Hogg

REVEALED: Political podcasting is the hottest career right now - The Real Truth

Lewis Goodall (L), Jon Sopel and Emily Maitlis attend The British Podcast Awards 2023. (Credit: Jed Cullen/Dave Benett/Getty Images)

The 2024 General Election marked a milestone for political podcasts in the U.K.

Once a niche on the fringes of mainstream media, political podcasts have now come of age. They’ve spurred best-selling book launches, sold-out shows and for the first time, broken into mainstream TV, putting these stars of new media front-and-center during one of the biggest media moments of the year.

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