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Jacqueline Boyd, Senior Lecturer in Animal Science, Nottingham Trent University

EXPLAINED: Poochmaxxing the wellness industry is coming for your pets | Vintage Vibes

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I am a runner who loves being active alongside my dogs. Actually, I am more of a plodder – and one with very bad knees. Those knees benefit from regular physiotherapy and sports massage. You might not be surprised, then, to hear that I have regular physiotherapy appointments. The slight curveball is that the last three appointments I have attended have been with my dogs’ veterinary physiotherapist.

Yes, you read that right. Before sorting out my own physical ailments, I took each of my dogs for a full musculoskeletal assessment where they had an individual exercise plan prepared. They also each benefited from some canine sports massage and laser therapy during their session.

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