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Hugo Macdonald

UNCOVERED: Postcard from helsinki design week 2024 - The Untold Story

Helsinki Design Week 2024.

We could learn a lot from the Finns, not just from their intrinsic embrace of design as part of everyday life, but in their approach to life full stop. You’ve probably read already that they are regularly (perhaps spuriously) voted the happiest population on the planet. Here’s a mere smattering of remarkable facts gleaned about life in Helsinki from just two days spent covering Helsinki Design Week 2024 (6 to 15 September). During summer holidays, every day, all children under the age of 16 have access to free, state-funded, hot meals served in playgrounds at lunchtime. There is a tunnel system under Helsinki with a plan to house and support the entire urban population in case of catastrophe, complete with water, electricity, wifi, libraries, playgrounds, an art gallery and enough food supplies for three years. Taxes might be exorbitant but state welfare is deemed good enough not to elicit much grumbling. Oh, and apparently Finns call mozzarella Moomin flesh, which is amazing.

The 20th edition of Helsinki Design Week was themed 'Underneath' (Image credit: Hugo Macdonald)
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