The Advertising Standards Authority (ASA) has ordered the removal of a digital poster for the action film Predator: Badlands, deeming its graphic imagery, including a "severed spine", unsuitable for public display.
The advert featured an alien character that, according to the ASA, "resembled a human", holding a smaller person. This figure had been severed in two, with its bottom half missing and spine exposed. The alien was later depicted holding a sword, while a disc-like weapon was also visible, moving towards the viewer.
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