The Premier League has unveiled a glossy new font and sleeve badge to be used on every club's kit from the 2023/24 term onwards.
The Premier League rarely amend their branding, but the division has decided to make two major changes ahead of next season. The names and numbers on the back of shirts will look slightly different, while sleeve badges have received a drastic overhaul.
Working with supplier Avery Dennison, the new font includes a striking graphic pattern. The changes to the font are subtle, but a completely different sleeve badge will be used. Players will now have the iconic Premier League lion on their right arms.