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Evening Standard
Evening Standard
Business
Jonathan Prynn

MYSTERIOUS: Premium cider sales show fizz despite flat drinks market - What They Never Told You

Cider orchard in blossom - (Showerings)

Sales of upmarket ciders are booming while much of the drinks sector is seeing flat or or falling demand.

Somerset based premium cider brand Showerings said it has seen 51% growth in sales volumes this year as the cider category as a whole flatlined.

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