Since Phetchaburi and Songkhla have an abundance of sugar palm trees, people recognise these two provinces for their palm sugar products. When local ingredient expert Anusorn Tipayanon and community architect Jantrarat Jantaratippalukit visited Pattani, they were surprised to see the palm sugar production process there. After trying wak or krachae (liquor made from palm sugar) in Panare, Anusorn came up with the idea to create the exhibition "Soul/Sweet" which depicts products made from palm sugar.

"Most people do not know that wak is a liquor served to customers at restaurants down in the South in places like Phatthalung and upper areas of Songkhla. Thai people feel cool learning about French and Australian wines, but they do not know about wak or krachae. While krachae in Phetchaburi has a sweet taste, in Sukhothai it has a smoky aroma. In Thailand there are wine masters, but there are no specialists in wak and krachae. I think Thai people should take more interest in local ingredients," said Anusorn.